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Build Your Own Brand (BYOB)
This step-by-step course shows you how to build your own visual brand from scratch OR refresh elements in your current brand - for a fraction of the cost of hiring a professional designer! Plus you'll get 100s of "done for you" brand templates.
Created by Your Branding Buddy
Buy Once, Own It Forever!
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Build Your Own Brand to Attract Your Ideal Audience!
What if you were given all the tools to learn how to build your own brand for a fraction of the cost of hiring a professional designer? BYOB helps you to build your brand authentically to reflect the value you bring to the table.
You know there’s so much that goes into being an entrepreneur—and whether you’re in the beginning stages of launching your biz or have simply outgrown your current branding, sometimes it’s not always feasible to invest in a professional designer. You want your brand to authentically reflect the value you bring to the table, but don’t have the time or money to invest in a multi-week branding project. What if you were given all the tools to learn how to build your own brand?
In This Course You'll Learn:
Identify your ideal audience and learn how to resonate with them through visual design. Plus create a visual moodboard before diving into designing your brand
Learn about the different logo types and create your own logo and submarks in Canva while establising your branding basics, including patterns, illustrations, images, color palettes and fonts
Set up your own Brand Kit on Canva and a BONUS Canva walkthrough and crash course. Plus learn how to seamlessly implement your brand with the help of your DIY Brand Guidelines
Designed For:
All Industries
Assortment Planning, Customer Service, Digital Marketing, Financial Management, Inventory Management, Marketing, Personal Development, Product Training, Selling, Staff Development, Store Operations and Visual Merchandising
Employees, Managers and Owners
About This Course
About the Instructor
Kaila Piepkow, Your Branding Buddy
Your Go-To Branding Professional, Creative, and Hype Gal.
What started as a passion for dogs and design quickly spiraled into something bigger—much bigger. After graduating from Ferris State University in 2015, Kaila's professional journey in the branding and design world began with the traditional agency route… which, kinda-sorta didn’t last long. She felt restless and ready to take the branding and design process completely into her own hands.
And whatd’ya know? She did the dang thing (!!!) with the launch of her very own agency, Dox Design, in 2017 and sold in 2023.
Since Kaila’s debut as a full-time entrepreneur, she’s earned respect from hundreds of business-owners and branding and design professionals worldwide. Under Dox Design, Kaila has led her team to create and launch over 200 brands and rebrands for small businesses and entrepreneurs in the pet industry and beyond—including hospitality and restaurants, creative entrepreneurs, business coaches, and more!
Outside of excelling in the design and branding space, Kaila has now taken her passion, talent and expertise and applied it to other ventures as a way to share her love for design and the creative community—including speaking engagements, strategy sessions for business-owners, and podcast interviews.
When she’s not working, being Mom Extraordinaire or traveling the world, there’s a good chance Kaila’s getting into something like…
🪩 Adding another disco ball or two to her impressive collection (### and counting!)
🎶 Jamming to Taylor Swift (folklore stan over here!) Ahem… Mirrorball, anyone? Yet another extension of the disco ball obsession. 😉
📖 Reading the latest fantasy novel she picked up from the bookstore. Didja know Kaila has an entire tattoo sleeve dedicated to Game of Thrones?
🖋️ Speaking of tattoos… she’s either drawing up her next one or in the chair getting the dang thing.
🐶 Corralling her doxies Finley, Ferb & Felix. They’re always getting into some sort of trouble!
🛋️ Decorating the next room in her house. These design skills go well-beyond pen and paper!
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