Black Friday Blueprint

Although 60-70% of annual online sales can be generated during Q4, many businesses wait until the last minute to start their BFCM strategies. Learn how to optimize your e-commerce website, email, and ads for a monumental Black Friday campaign.

Created by Merchant Mastery

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The Ultimate Guide to Creating a Monumental Black Friday Campaign

The Black Friday Blueprint provides everything you need in your toolbelt to create and execute a record-breaking BFCM campaign, including proven Shopify website, email, and ad strategies.

Black Friday/Cyber Monday (BFCM) is the most lucrative weekend of the year for e-commerce businesses. Every year, Shopify merchants around the world launch campaigns that continue to break record sales numbers. Yet, success isn't just a stroke of luck; it's all about preparation. After working with hundreds of businesses, we know that the more prepared you are, the more success you will see. So, take the guesswork out of your BFCM offer strategy with our comprehensive BFCM playbook.

In This Course You'll Learn:

Proven Shopify website, email, and ad strategies to conquer BFCM with confidence, all using our award-winning Offer Harmonics framework.

Expert insights on creating a successful BFCM campaign, including advanced planning techniques and powerful offers to entice your customers.
Our comprehensive Holiday Planning Calendar that includes every single tactic and milestone that you need to implement for your best Black Friday campaign.

Designed For:

Industry

All Industries

Topics

Digital Marketing and Marketing

Roles

Employees, Managers and Owners

About This Course

Total Lessons: 10

Certificates: 0

Estimated Training Time: 13h 24m

Black Friday/Cyber Monday (BFCM) is the biggest sales opportunity of the year! In 2023 alone, Shopify merchants reached a record of $9.3 billion in sales over the BFCM weekend — a 24% increase from the previous year.

But despite the massive spike in market demand, success is not guaranteed. When it comes to Black Friday, fortune always favours the prepared.

Although 60-70% of annual online sales can be generated during the last three months of the year, many businesses wait until the last minute to start their BFCM strategies.

Over the past five years, our team has helped over 500 Shopify stores double or triple their annual sales during BFCM, and we’re so excited to share our entire playbook with you.

So, whether your Shopify store is at:

Tummy time ($1K-$10K/year);
A Crawl (<$100K/year);
A Walk ($100K-$1M/year);
Or, a Run ($1M+/year).

This playbook will be your guide, regardless of where you are in your growth journey.

So, stop wasting time and money trying to guess what’s going to perform. Discover the proven path to Black Friday success.

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