VM ID Inc.

🗓️ TOPICS COVERED WEEK BY WEEK:

What is VM? — Understanding visual merchandising as a strategy and its full scope

Space Planning — How to lay out your store with purpose for maximum optimization

How to Merchandise — Overarching principles and the recommended processes that apply to any product mix

Designing Displays — Layering, grouping, and general principles for effective - not just pretty - displays

Strategizing with Data — Know what’s working and what needs adjusting to maximize strategy and effectiveness

Maintenance & Standards — Handy tools and checklists for ongoing auditing and standard maintenance

The 30-Day VM Challenge — Build better habits, one digestible task at a time

BONUS: Free Consult Offer — A 30-minute 1:1 consultation ($100 value) *Valid one year from the original order date.

🛒 WHO IT’S FOR:

Independent retailers and small shop owners

New or growing retail teams

Businesses with limited time or budget for in-person training

Anyone looking to maximize the potential of their retail space through visual merchandising expertise and skillsets

💡 BONUS:

In Week 8, you’ll receive a free 30-minute consultation — valued at $100 — to discuss your progress, get feedback, or put the tools into practice with personalized support. You’ll also have the option to apply this as a credit toward a deeper service.

✅ FORMAT:

Self-paced

Includes videos, PDFs, spreadsheets, and guided tools

No expiration on the content — yours to keep and refer back to

Visual Merchandising 101 Starter Kit

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📬 WHAT YOU’LL RECEIVE:

Every week for 8 weeks, you’ll get:

✔️ A quick intro video to set the focus
✔️ A main video presentation or downloadable tool
✔️ Clear guidance you can apply to your own store
✔️ A weekly focus — from planning to display to maintenance
✔️ A bonus offer in Week 8 (free 1:1 consult, $100 value)

Visual Merchandising 101 Starter Kit

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Visual Merchandising 101 Starter Kit