Visual Merchandising 101 Starter Kit

A weekly training series with video presentations, guides, toolkits, and easy-to-use visual merchandising strategies — made for small and independent retailers.

Created by VM ID Inc.

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Visual Merchandising 101 Starter Kit

This 8-week series will walk you through the foundational elements of VM — how to use your visual presentation as a strategic business tool that drives sales, enhances customer experience, and creates a store you’re proud of.

📬 WHAT YOU’LL RECEIVE: Every week for 8 weeks, you’ll get: ✔️ A quick intro video to set the focus ✔️ A main video presentation or downloadable tool ✔️ Clear guidance you can apply to your own store ✔️ A weekly focus — from planning to display to maintenance ✔️ A bonus offer in Week 8 (free 1:1 consult, $100 value)

In This Course You'll Learn:

What is Visual Merchandising and its scope of work,

Space planning and strategizing with data
How to merchandise, design effective displays, and use essential tools for ongoing development

Designed For:

Industry

All Industries

Topics

Marketing, Personal Development, Staff Development and Visual Merchandising

Role

For Everyone

About This Course

Total Lessons: 16

Certificates: 1

Estimated Training Time: 9h 10m

🗓️ TOPICS COVERED WEEK BY WEEK:

What is VM? — Understanding visual merchandising as a strategy and its full scope

Space Planning — How to lay out your store with purpose for maximum optimization

How to Merchandise — Overarching principles and the recommended processes that apply to any product mix

Designing Displays — Layering, grouping, and general principles for effective - not just pretty - displays

Strategizing with Data — Know what’s working and what needs adjusting to maximize strategy and effectiveness

Maintenance & Standards — Handy tools and checklists for ongoing auditing and standard maintenance

The 30-Day VM Challenge — Build better habits, one digestible task at a time

BONUS: Free Consult Offer — A 30-minute 1:1 consultation ($100 value) *Valid one year from the original order date.

🛒 WHO IT’S FOR:

Independent retailers and small shop owners

New or growing retail teams

Businesses with limited time or budget for in-person training

Anyone looking to maximize the potential of their retail space through visual merchandising expertise and skillsets

💡 BONUS:

In Week 8, you’ll receive a free 30-minute consultation — valued at $100 — to discuss your progress, get feedback, or put the tools into practice with personalized support. You’ll also have the option to apply this as a credit toward a deeper service.

✅ FORMAT:

Self-paced

Includes videos, PDFs, spreadsheets, and guided tools

No expiration on the content — yours to keep and refer back to

About the Creator

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Starting at $399

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