Scott is on a mission to help independent eCommerce businesses compete and scale globally. He believes in small business and in entrepreneurship. Scott always tell businesses, CEOs, salespeople and other marketers the same thing: for digital marketing to succeed, you need to develop lasting relationships with your customers. He is the founder of Merchant Mastery. Scott is a frequent speaker and podcast guest.

To scale an eCommerce business, you need to depend on repeat customers, brand loyalty, and increased revenue per visitor.