As the founder of VM ID , Ani Nersessian helps small to mid-sized retailers transform their visual merchandising to increase sales and elevate brand presence. Her expertise is built on extensive partnerships with prestigious retail venues including the One of a Kind Show, Stackt Market, Toronto Market Week, and CanGift, where she has helped vendors maximize spatial potential and drive conversions.

Her collaborative work also extends to major leasing companies such as Oxford Properties, Cadillac Fairview, JLL, and Morguard, empowering tenants with expert visual merchandising strategies and providing hands-on support to create more productive retail environments. Her industry insights have been featured in Retail Insider and RetailStyle magazine, establishing her as a recognized authority in the field.

In addition to her consultancy work, she serves as a visual merchandising instructor at Seneca Polytechnic and has previously taught at Toronto Metropolitan University (TMU). Drawing from a corporate background with industry leaders such as Adidas Group Canada and Holt Renfrew, Ani brings enterprise-level visual merchandising strategies to independent retailers.

With a deep understanding of the unique challenges small businesses face, she offers tailored solutions that help clients compete with larger brands—without the need for substantial resources. By identifying gaps in a store’s current retail presentation, she enables retailers to save time and resources while significantly improving how customers experience their products.

The result is a more established and polished brand presence, greater customer engagement, and ultimately, improved sales performance.

Ready to transform your retail space? Discover where your visual merchandising strategy can make the biggest impact. Let’s create a retail experience that truly sells.